The Tipping Point Sociology Blog

Wyatt Quillin 

Mr. Roddy

IHSS

27 September 2021

The Tipping Point

    The tipping point is the point where something becomes immensely popular and spreads across a society. This something can be anything from a pair of shoes to a dance move to a hairstyle, and there are a couple of variables that are necessary to the success of the something. According to Malcolm Gladwell, the writer of the book The Tipping Point, the three components that determine whether something will reach its tipping point are the law of the few, the stickiness factor, and the power of context. The law of the few relies on the select people who are able to use their special social traits to help spread information and influence. Again according to Gladwell, the three types of people are the salesmen, mavens, and connectors. Salesmen are naturally very convincing and can easily persuade people. Connectors are very popular and connected to lots of different influential people. Connectors can easily spread information between social groups and are crucial to something reaching its tipping point. Lastly are mavens, who are usually very intelligent and are looked up to as smart people who make good decisions, and have many others copy their decisions. The stickiness factor is how popular something will become and how long it will stay relevant. The power of context is just when something is introduced and the context of its growing popularity. I think the tipping point is a very interesting way to look at the seemingly random comebacks of certain things once thought dead in past years, and the fact that it can start with so few people but become such a large trend is fascinating. The products that do experience their tipping points see an incredible increase in their sales as well as their publicity and demand rate. Interestingly enough, some of these products or things that have reached their tipping point have fallen back into irrelevancy quite quickly after their sudden increase in popularity. It is important to note that things reaching their tipping points doesn't happen very often, and when it does, it is a big deal for whatever reached the point.


https://www.thoughtco.com/malcolm-gladwell-tipping-point-theory-3026765 

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